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PepsiCo sees $650 million in snacks for women

By Martinne Geller and Jessica Wohl

NEW YORK/BOCA RATON, Fla., Feb 19 - PepsiCo Inc (PEP.N), whose well-known snacks include bags of Doritos, Fritos and Lay's chips, is aiming a new snack at women looking for a low- calorie, healthier alternative.

Smartfood popcorn clusters were introduced on Thursday as the company's first snack targeted specifically at women.

The clusters combine sweet and salty flavors, have no artificial colors, flavors or preservatives and come in 120-calorie packages tucked into a white box with purple details.

PepsiCo sees an estimated annual opportunity of $650 million in additional sales to women and said the majority of women snack more than men.

Pepsi, the maker of soft drinks such as Pepsi, Tropicana juice, Lipton tea and SoBe Lifewater, also said on Thursday that it signed a deal with Rockstar Energy Drink to distribute the caffeinated beverage through its bottlers, which include Pepsi Bottling Group Inc (PBG.N) and PepsiAmericas Inc (PAS.N). ... more

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