Changes in advertising, gender and society

When: March 12 2020

Where: Chelmsford, United Kingdom

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Thursday 12th March 2020, 7pm, Anglia Ruskin University, Bishop Hall Lane, Chelmsford, CM1 SQ

How have men and women been portrayed in advertising and does it matter? What can we do to change the current trends? Dr Magdalena Zawisza-Riley will take you on her research journey into the land of psychology richly embellished with visual media examples you may recognise. Based on her new book ‘Advertising, Gender and Society’ she will discuss the consequences of advertising content for you and for the society. She may even let you into the secret of whether power poses may help you deal with biased media content! Her work has contributed to the new advertising regulations in the UK and has attracted attention from The Independent, BBC and Newsweek among others. Come and join a friendly discussion!    

Dr Magdalena Zawisza-Riley is a Reader at Anglia Ruskin University, Cambridge with a PhD from Royal Holloway, University of London. She is also a co-editor of The Routledge International Handbook of Consumer Psychology, a review editor of Frontiers Gender, Sex and Sexuality Studies section and a holder of prestigious grants such as BA/Leverhulme and Knowledge Transfer Partnerships, Innovation UK and European Regional Development Fund. She publishes in leading peer-reviewed journals and runs her own research consultancy Insights devoted to responsible advertising.

Booking:  
To book your FREE tickets, please visit www.aru.ac.uk/communityevents  
Tel. 01245 68 4715

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