International Women's Day

IWD 2017 campaign resources

Every person - women, men and non-binary people - can play a part in helping drive better outcomes for women. Through meaningful celebration and targeted bold action, we can all be responsive and responsible leaders in creating a more gender inclusive world. The World Economic Forum predicts the gender gap won't close entirely until 2186. This is too long to wait. So around the world, IWD provides an important opportunity for ground breaking action that will truly drive greater change for women.

Use International Women's Day (IWD) on March 8 as an important opportunity to:

  • celebrate the social, economic, cultural and political achievements of women because visibility and awareness help drive positive change for women
  • declare bold actions you'll take as an individual or organization to help progress the gender agenda because purposeful action can accelerate gender parity across the world

1. Run your own #BeBoldForChange IWD campaign

One of the most powerful ways you can influence how quickly gender parity is achieved is through championing a #BeBoldForChange campaign within your own organization:

  • ask friends and/or colleagues to declare what bold action they'll take to specifically help drive gender parity (e.g. take a junior woman to a client or sales meeting; challenge organizers of all-male speaking panel events; launch a purposeful female-focused initiative; educate boys about stereotypes and violence against women; nominate women for senior jobs; donate your time to a female-focused charity; mentor a woman; form a support network; etc)
  • ask friends and/or colleagues to submit their bold action by "category" on the IWD website (opening soon)
  • embed the #BeBoldForChange widget (available soon) on your own website and/or intranet and call for colleagues to submit their bold action

2. Host a #BeBoldForChange IWD event

Coordinating an IWD event? Invite your speaker/s to articulate and explain that exact moment when they themselves took bold action to help improve or develop an aspect of their own livelihood, career or business - or that of another woman's, or women's status overall:

  • what was their bold moment?
  • how did they do it?
  • what motivated them?
  • what difference did they make?
  • how can others learn from this?

Host a proactive discussion regarding:

  • what constitutes "bold" action?
  • what conditions are necessary to enable "bold" action?
  • what are the consequences of "bold" action?
  • what are some examples of "bold" action already taken in your context?

3. Social share your support

Social share your bold actions and support by downloading and printing the #BeBoldForChange selfie card (available soon). Co-branding is welcome. Promote your support for bold action via social media channels (Twitter, Facebook, LinkedIn, Instagram, Youtube, etc) using the "hands in" visual concept.

4. Secure executive statements of support

Submit approved and authorised #BeBoldForChange statements of support from leaders (celebrities, corporate chairpersons and CEOs, government officials, charity heads, business and community leaders) - for possible promotion and amplification via the IWD website and social media channel. Statements are short declarations regarding bold action to actively support the advancement of women. Statements may be either straight text (with image), visual collateral, videos, social media posts, etc).

5. Download the IWD logo

Download the International Women's Day logo or icon for promoting positive IWD related activity.

6. Embed the #BeBoldForChange widget

Embed the #BeBoldForChange widget (available soon) on your own website and/or intranet by accessing the embed code (available soon) and calling for your friends and/or colleagues to declare their bold action.

7. Access gender diversity resources from leading organizations

Access the IWD collection of useful and informative gender diversity resources (available soon) provided by leading, reputable organizations from across the world that work to advance women. Use these resources to guide your company's journey towards gender parity or submit resources for consideration..

8. Submit coverage of your IWD activity

Submit engaging images, videos or articles that show the success of your IWD activity, with a view to possible promotion and amplification via the IWD website - in addition to your own social sharing of these items.


Will you #BeBoldForChange ?

International Women's Day

International Women's Day

International Women's Day