A global movement to create a better world for women

Angela Cretu, CEO, Avon

 IWD 2020

Avon is more than a beauty company, we are a global movement to create a better world for women, their families and communities.

We celebrate the diversity of our Representatives and employees. Five million Representatives worldwide are connecting with each other, earning and learning on their own terms, and building up the skills they need to be successful entrepreneurs. Access to flexible working is crucial for many women to be able to achieve financial independence – and with that, control over their own life.

We have been creating opportunities for women for over 130 years. But there is so much more we can do. We are committed to adding value to our communities and to improving women’s health and wellbeing.

Our stand4her initiative is our promise to the women who work for us, who work with us, who work in our supply chain, and to our customers to create a better world for women. We want to help more women to earn the money they need to support themselves and their families. We want women to be free to embrace the power of beauty. And we want more women to access the information and support they need to live safe and healthy lives.

This year we’ll be focusing on women’s share of voice through our #SpeakOut campaign, which invites men and women all over the world to join us in speaking out about the barriers which might stop women from having an equal share of voice. In every language and culture there are words and phrases which negatively stereotype women who speak up. For example, being called ‘Lippy’ in English, ‘Vorlaut’ in German, or ‘Mandona’ in Spanish, to name but a few. The campaign, which will run throughout 2020, calls on people to share their stories and the words they want to reclaim by posting a proud, lippy selfie on their social media channels using the hashtag #SpeakOut. In addition, Avon will collate these stories and share a gallery of inspiring women from across the world.

At Avon, we are firm believers that everyone should have access to the latest trends and be able to express themselves however they choose. We support self-expression by challenging stereotypes, supporting freedom of expression, democratising beauty and representing a wide range of women.

The power of beauty cannot be underestimated – it builds confidence, careers and communities so let's be #EachforEqual.


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