'Flex Forever: Flexible working beyond a crisis' with Anna Whitehouse

When: March 8 2021

Where: Virtual, United Kingdom

REGISTER

Trailblazing, straight-talking best-selling author, presenter and campaigner, Anna Whitehouse will join us to celebrate International Women's Day.

Anna Whitehouse is a journalist, Sunday Times best-selling author, Heart radio presenter and mother turned flexible working campaigner.

After looking for a change of pace and a platform on which to share parenthood trials and tribulations, her online platform Mother Pukka was born, a portal for news, events and honest reviews.

Best known for her Flex Appeal movement, that shone a blinding light on the need to implement flexible working for ALL across the UK. Her initiative resulted in the release of the Forever Flex report in November 2020, proving flexible work can work beyond the parameters of a pandemic and her recent work with the TUC saw her generate over 50k responses from working parents struggling to cope with school closures and work demands, as she continues to campaign for better support for these unheard voices.

Recognised otherwise as Mother Pukka, Anna takes regularly to social media to raise awareness for causes close to her heart, including the devastating effects of miscarriage which she spoke candidly about in the 2020 Channel 5 documentary ‘Miscarriage: Our Story. She also works closely with charities such as Tommy’s, using her platform to support women and families when they need it most.  

Her podcast Dirty Mother Pukka gets down to the nitty gritty of all parenthood related highs and lows – earning a name as one of LinkedIn’s Top Voices of 2019 and reaching number one on the Apple Kids and Family podcast chart. She can also be heard hosting her own radio show on Heart FM every Sunday.  

Having work with globally renowned brands such as Sky, Samsung, McDonald’s and Garnier, Anna also regularly speaks on panels to address existing challenges in the workplace as part of her campaign for change.

Revered for speaking candidly about life’s challenges outside of the parenting space, Anna is a force to be reckoned with not just within the parenting space but for anyone who has a penchant for honest accounts of how to navigate your way through life with wit and purpose.

Anna wrote the best-selling book “Parenting the Shit Out of Life” with co-author and husband, Matt Farquharson, and their latest book “Where’s My Happy Ending” released in February of this year, confronts their relationship after a decade of marriage, and asks some of the greatest questions about love.

IWD Supporter
IWD Partners

Join the IWD Community