Female artists unite on Deezer for International Women’s Day
March 05, 2020
For International Women’s Day, Deezer made it super easy to discover (and champion!) amazing female singers. To help, they asked the world’s biggest stars like Jorja Smith, Annie Lennox, Anne Marie and Anitta to pick the women they’re most inspired by.
The special IWD playlists were found exclusively on Deezer. Each one was unique as it will only featured tracks by female artists. So you’d see Françsoie Hardy and Beyoncé are close to Lolo Zouaï’s heart, while Calypso Rose was inspired by Aretha Franklin and Koffee. Deezer also made sure the playlists were front and center on their homepage in the lead up and during International Women's Day.
Proud to support with International Women's Day
Deezer was very proud to again support International Women’s Day. To celebrate, they added International Women's Day's iconic purple branding to the playlists to help raise awareness about women's equality and about everyone playing their part in forging women's equality.
Genre-specific playlist showcasing female artists
But that’s not all. Deezer's editors also curated special genre-specific playlists. Ranging from Alternative to Classical, each one was jam-packed with music from the best female artists. Podcast fans could also find a special selection of shows like ‘The Guilty Feminist’ and ‘Oprah’s SuperSoul Conversations’, which all featured female artists and hosts.
"We’re proud to support International Women’s Day again. We need far greater equality in our industry, but it’s not something that will get solved overnight. We want to make sure that female artists get promoted and highlighted. We can’t wait to share the playlists with fans and hope that we can help them discover new music and shows to love,” said Marie Lallia who is a Senior Operations Manager for Deezer’s Artist Marketing.
“Great music can connect and empower women worldwide. Celebrating female artists not only inspires fans and future talent, but also forges expectation around women's equal visibility. The music industry plays a significant part in helping drive a gender equal world so women artists can enjoy the recognition they rightly deserve as we head towards a gender equal future,” said Glenda Slingsby, Partnerships Director for International Women’s Day.
Which female artists are bossing it right now?
To further celebrate IWD, Deezer uncovered a TOP 10 of streamed females globally.
- Marília Mendonça
- Ariana Grande
- Billie Eilish
- Lady Gaga
- Aya Nakamura
- Camila Cabello