Wolverhampton Wanderers Football Club focused on why International Women's Day matters

 March 09, 2021

For International Women's Day Wolverhampton Wanderers Football Club (Wolves) paid homage to players, staff and supporters who lead on and off the pitch.

The Wolves also used the opportunity to inspire the next generation and to further shape the future of the club.

Wolves TV broadcasted Gemma Frith who discussed her football industry experience and why #InternationalWomensDay matters, commenting: that “It’s so important for everyone who watches football to see themselves represented in the sport they watch.”

Gemma Frith is Presenter and Producer for Wolves TV, which offers Wolves fans alternative ways to follow matches if they can’t attend games.

Wolverhampton Wanderers Football Club - IWD wolvesTV

Encouraging greater representation in football


Gemma discussed how, although there are now more role models, with greater visibility for women players, there are still incidences of unconcious bias. However, Gemma is positive that, as more women are encouraged to get involved in the industry, these incidences will phase out.

“Being able to have women on screen is just so vital to encourage future generations to enjoy more sport and get involved more, and to also aspire to have careers in the industry," she explained. 


"Let's celebrate women in football. All fans should be able to see themselves represented in the sports they enjoy watching. Join me and #ChooseToChallenge," tweeted Gemma.

Gemma also authored a blog for the UK's University of Portsmouth as one of their alumni on why International Women's Day is the perfect opportunity to self-reflect and ensure everyone is doing their utmost to pave the way for women of the future - and why she will #ChooseToChallenge bias. 

"As a white woman in football, the privilege of my skin colour has already given me greater opportunities than some of my female counterparts. It's so important for all women to see themselves represented in the sports they enjoy watching, and having the courage to challenge gender bias in the workplace is a vital first step in promoting change," wrote Gemma.

Photo series celebrating Wolves Women FC

Wolverhampton Wanderers Football Club also shared a series of photos and posts on their Twitter page celebrating Wolves Women FC

These photos recognised the players, staff and supporters who lead on and off the pitch, who inspire the next generation, and who shape the future of the club.


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