Calligrapher Laurie Paolinetti creates elegant IWD 2025 Accelerate Action design
Creatives play an important role in elevating International Women's Day (IWD) by helping amplify awareness raising. Via their creative contributions, audiences worldwide are engaged through collective action to help forge gender equality.
Each year, the IWD Lettering Challenge in association with the global Typism community, calls for creative designs that support an annual IWD focus and showcase the impressive talent of creators.
Here, we shine a spotlight on one such creative, Laurie Paolinetti, and showcase her IWD 2025 Acceleration Action design.
Laurie is part of #Typism100, a directory that helps lettering artists attract new clients through showcasing their skills to a wider audience.
Laurie is a calligrapher who follows her love of letters, wherever it leads her. Laurie is also an Atlas Stationers Affiliate and Ferris Wheel Press Creative Ambassador.
Creating a design symbolizing action
For her IWD design, Laurie wanted to show movement and flow in her strokes to symbolize "action” through her handwritten calligraphy.
From pencil sketches to handwritten calligraphy
When creating her artwork, Laurie started with pencil sketches. This design [above] was her first design, but Laurie then did several further letter variations.
Laurie eventually came back to her first script and modified some of her letters and flourishes. Then, Laurie completed her design by hand writing with white ink on burgundy paper.
Celebrating the achievements of her women friends
Laurie explains what Accelerate Action means to her.
To Laurie, to Accelerate Action means to become involved and support women's equality.
International Women’s Day, says Laurie, is "a day to celebrate and recognize the achievements and successes of my many women friends and lift each other up - and all women."
Share your creative talent with the world
Post your creation on your social media feeds using the hashtags #IWD2025 #AccelerateAction #IWDtypism for a chance to be featured.
Together, let's Accelerate Action for gender equality.