Lettering artist Marion Kaiser in Germany shares her exciting Give to Gain piece with the world

Lettering art, with its deeply personal and handcrafted nature, offers a unique way to communicate ideas around identity, equality, and empowerment. Through every stroke, creatives are not only shaping beautiful visuals, but also challenging norms and amplifying messages that matter.

Each year the IWD Lettering Challenge, in association with the global Typism community, calls for creative designs that support an annual IWD focus and showcase the impressive talent of creators.

The challenge aims to raise awareness, showcase talent, and provide visibility for creatives while supporting gender equality.  

Here, we shine a spotlight on one creative, Marion Kaiser, and showcase her fabulous IWD 2026 Give to Gain design.

“I wish you all a wonderful Women's Day with this year's motto Give to Gain,” said Marion. 

Evoking emotions through lettering

Marion Kaiser is a passionate lettering artist, experienced graphic designer, and Procreate expert from Germany. She is driven by a clear mission of evoking emotions through lettering and illustration.  

Whether working with pen, ink, brush or Procreate, Marion’s distinctive lettering talent empowers brands to make a lasting impression, often via her work on exceptional logo and packaging designs. 

Marion’s motto is "Creativity breeds more creativity” and this applies both to her personal development as an artist and designer, and also to her work as a lecturer and workshop leader.

Freely exploring new styles

For many years, Marion has focused on lettering in all its forms: lettering, calligraphy, typography, analog and digital, from pointed pen to Procreate. Marion enjoys complementing this with illustrative elements, both representational and abstract.

“Regularly allowing myself to freely explore new styles and techniques - without a specific goal or client brief - is essential for me to further develop my creative skills,” explains Marion. 

Sharing her craft knowledge

Marion's creative versatility is applied to her work as a designer at her agency, mk-mediadesign, founded in 2007 in Waldershof, Germany. The agency focuses on high-quality design, strong concepts, and target group-optimized contents, predominantly servicing the German region of Marktredwitz / Waldershof / Tirschenreuth / Weiden / Wunsiedel / Selb / Bayreuth / Hof.

Marion often shares her knowledge of digital lettering and illustration through workshops, providing a solid foundation, tried-and-tested professional workflows, and plenty of inspiration. 

“Inspiring hobby creatives is just as valuable to me as introducing new techniques and approaches to design professionals,” says Marion. 

Share your creative talent with the world

Get involved with the annual IWD Lettering Challenge by creating your own piece and share your creative spirit with the world. 

Post your creation on your social media feeds throughout the year using the hashtags #IWD2026 #GiveToGain #IWDtypism for a chance to be potentially featured.

Together, let's Give to Gain and help forge gender equality through abundant giving.