Book IWD Speaker: Mickey Wilson

CEO, founder & creative force behind Firestarter brand consultancy known for fusing ingenuity with psychology to fuel stand-out B2B brands

Mickey brings over thirty years of experience in brand strategy and creative leadership, and has worked with household names like Tesco, Samsung, CIMA and Ocado. But her true passion lies in building impact brands for rebellious scale-ups and purpose-driven SMEs.

Drawing on a background that spans branding, creative direction and strategic consultancy, Mickey developed Firestarter’s proprietary DARE Formula – a powerful framework that helps businesses define the four essential ingredients for brand-led growth: Differentiation, Authenticity, Resonance and Expression.

She’s also at the forefront of helping founders navigate an evolving brand landscape, combining strategic frameworks, behavioural insight and AI to stay creatively alive in a world of automated monotony.

Mickey believes an authentically differentiated brand creates freedom – freedom to lead with purpose, build a culture that resonates, and grow something that genuinely makes a difference. Her talks are packed with ideas and fresh takes, and they’re refreshingly human – guaranteed to spark lightbulb moments for founders, leaders and teams.

Mickey's keynotes but please note she is very happy to adapt these or put together a talk to suit your event.  Alternatively she would be happy to run a workshop.

1. Ignite Your Brand

This talk is all about brand transformation – how to build a brand that is clear, compelling, and impossible to ignore. In particular, Mickey will focus on the importance of brand ingenuity, psychology and commercial strategy to create brands that scale successfully.

Audience Takeaways:
•Find out where you are on the Brand Maturity Model
•Discover the benefits of being a powerful brand
•Key branding do's and don'ts.

2. How to Become a Master of Differentiation (Differentiation Boardroom)

This talk dives into the art of differentiation, why it’s essential, and how brands can carve out a unique space in their industry. It reveals how the world’s most successful businesses position themselves as the only choice in their field.

Audience Takeaways:
• Learn about the psychology of choice
• How to Create an Irresistible Unique Value Proposition (UVP)
• Understanding your brand’s authenticity (vision, strengths, values).
• How to ensure differentiation is clear at every single touchpoint.

3.  Brand Resonance - How Your B2B Can Connect on a Deeper Level

This thought-provoking and emotionally intelligent keynote explores one of the most underused forces in B2B branding: resonance. While many businesses focus on relevance – features, ROI, efficiency – this talk reveals why resonance is the key to lasting emotional connection, loyalty and trust.  Relevance vs Resonance, Brand Personality, Understanding Your Audience Deep Drivers, Decision Making and Elevating Your Brand.

Audience Takeaways:
• How to win hearts, as well as minds, to build valuable long-term relationships.
• How to build a brand people relate to using psychological archetypes.
• Discover the Four Cardinal Drivers, learn how to align your brand with your audience’s core motivations.
• Understand how your audience really makes decisions – and what might be getting in the    way of connection, conversion or commitment
• Practical steps to translate insight into impact across every brand touchpoint

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