Book IWD Speaker: Michele Charles Gustafson

Michele Charles Gustafson is the voice of confidence: captivatingly commanding in delivery and undeniably uplifting in message.

An international keynote speaker, image confidence expert and author of the bestselling book Show Up Confident, she’s here to renew how women and their teams see themselves and energize every way they show up.

With infectious enthusiasm and a talent for delivering passion-filled truth bombs, Michele has inspired audiences to move one step closer to their best selves since 1998.

Nearly 30 years as a Certified Image Consultant and Certified Master Life Coach, a Bachelor of Commerce from Queen’s University and a background in strategic marketing let her reveal the real reason purpose, personal brand image, reputation, influence, leadership and confidence are tied together in the tightest way.

Michele has spoken on countless virtual stages and, traveling from her home in rural Alberta, Canada, in person in San Francisco, Houston, Miami, Saskatoon and Ottawa for groups associated with luxury brands, premium sales teams and global Fortune 500 corporations.

Highlights include a global private equity women’s summit of 50+ CEOs and C-suite executives, the Memorial Hermann Women in Medicine Conference, Royal Bank of Canada training session, Porsche Centre Saskatchewan and the CAMEA Conference for municipal professionals. She hosts the Confidence Shift podcast, was a regular contributor on CTV Your Morning and has contributed to Entrepreneur and Thrive Global.

As a City Councillor in Lloydminster, Canada’s only border city, Michele knows first-hand what it takes to lead in rooms where every word and every choice is seen.

Signature topics include:
- SHOW UP CONFIDENT TO LEAD: Build presence that’s commanding, never intimidating, starting from the inside out.
- STYLE YOUR CONFIDENCE FOR SUCCESS: Turn your authentic self into a personal brand people trust long after the first impression.
- SHOW UP CONFIDENT: HEART & MIND, HEAD TO TOE: See yourself differently through every change and transition, and make a difference in your own uniquely powerful way.
- WHEN YOU CARRY MORE THAN ANYONE SEES: For women in public service and executive support roles ready to own their value and stop waiting to be appreciated.
- LEAD LIKE THE WHOLE TOWN IS WATCHING (BECAUSE IT IS): Emotional confidence that keeps senior leaders steady through pressure, scrutiny and change.
- THE REALNESS ADVANTAGE: Make every person feel important, creating service that can’t be copied and loyalty that keeps people coming back.

Every appearance comes with Michele’s signature thought-provoking, action-inspiring philosophies, renewing emotion and laughter mixed with relatable realness.

Audiences leave inspired, empowered, excited, relieved and motivated to make one single change starting the very next day.

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