Vodafone supports women's advancement

Vodafone has identified women's empowerment as one of its three global transformation goals. By empowering women and promoting gender equality, they can enable communities, economies and businesses to prosper.

The company has a strong commitment to diversity and women's empowerment within its own business and believes the initiatives underway to achieve greater gender parity will strengthen the company significantly over time.

By 2020, Vodafone has committed to achieving 30%-plus representation of women across 7,500 middle and senior management roles, including leadership teams in each market and direct reports to the CEO.

The company has just launched the world's largest recruitment programme for women on career breaks. The Vodafone ReConnect programme is designed to attract talented women who have left the workplace for several years (in most cases to raise a family) who would like to return to work on a full-time or flexible basis but are struggling to make the professional connections needed or refresh the skills required.

The programme will operate across 26 countries - with a target of 1,000 ReConnect recruits within three years - and will complement other Vodafone global initiatives focused on encouraging and supporting women in the workplace.

Other initiatives from the company, a HeforShe Impact Champion, include its groundbreaking Global Maternity Policy, which provides an inclusive working environment for women across the company's global footprint. The maternity policy provides women across 30 countries with a minimum of 16 weeks fully paid maternity leave and a return to work policy for the first six months back after maternity leave, allowing women to work for four days a week and get paid for five. Other initiatives include unconscious bias and gender specific training programmes to provide a supportive and progressive culture across the company, as well as a debiasing of recruitment processes to ensure women have equal access to all opportunities. And for its graduate programme, Vodafone hires an equal number of men and women.

Vodafone is also committing to connecting 50 million more women across its emerging market footprint to narrow the gender connectivity gap. They will continue to improve the lives of millions of women through innovative products and services, specifically designed for women through local market insights. These products and services help to enable financial inclusion, improve health and wellbeing, build skills and promote entrepreneurship.

Vodafone Turkey

Examples of its strategy in action include:

  • 640,000+ women in Turkey are subscribers to our mobile marketplace services, Women First, enabling them access to a wider community of potential customers.
  • 51,500+ victims of domestic violence across six European countries have benefitted from access to the specially-designed mobile device from the Vodafone Foundation, called TecSOS.
Vodafone foundation
  • 300,000 + women have downloaded an application in Turkey which enables women to secretly seek help should they feel they are in danger. If a woman feels threatened, she can shake her phone and the application automatically sends a pre-programmed text message, with her exact location to three people she trusts.
  • Around 200 maternal and newborn lives are being saved each month with the Vodafone Foundation's M-Pesa-enabled 'ambulance taxi' service in rural Tanzania, which is part of the Mobilising Maternal Health programme. A woman calls a toll-free line when experiencing pregnancy complications, and the nearest district taxi driver (mapped via GPS) is deployed to collect the woman. Once safely delivered to the district hospital, the driver receives payment for the trip, via M-Pesa.
Vodafone taxi Tanzania

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