Inspiring inclusion across communities and cultures

One of the best ways to inspire inclusion across communities is to engage people in relevant and compelling messaging. And to do this, clear and inclusive messaging is key.

Educating, informing, broadening or challenging mindsets and perceptions can ignite and encourage positive change and behaviours.  

So for International Women's Day 2024, let's #InspireInclusion with diverse audiences right across the world.

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Making the world a better place for women

International Women's Day 2024 sees a special collaborative partnership with one of the UK’s leading Out of Home media and infrastructure companies, Clear Channel.

Everyone at Clear Channel is aware of the responsibility they have towards society. They know that they can play an important role in making the world a better place to live for women. So, as a company, they’ve publicly committed to being a Platform for Good.

As Clear Channel continues to innovate, they’re thinking beyond just advertising and asking how each and every display that they maintain and every contract they operate can help to support the public, the environment, as well as further organisations working for good.

A positive platform for good

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Clear Channel has a strong commitment to communities. They have a proud tradition of working on projects that go beyond just advertising and have a positive social impact on communities. They're a part of the communities they serve, and believe in their responsibility to give something back to those communities. As such, Clear Channel partners with a diverse range of partners and causes that share the company's purpose and values.

A medium that reaches everybody must be inclusive

Women can sometimes feel that brands don’t talk to them. In fact, more than 40% of UK adults say they are not represented in advertising.

Clear Channel knows it has a responsibility as a public-facing medium and has the power to reach all women. 

Out-Of-Home (OOH) advertising is generally viewed as a trusted medium and is proven to be an inclusive channel for everyone. Being a public mass-reach medium, OOH is able to engage and unite all groups of women as well as normalise perspectives of the real world. 

Clear Channel’s footprint means it's possible to drive inclusive broadcast messaging, and its flexible DOOH formats can amplify key messages at key times of the year, like for International Women's Day.

Women can sometimes feel disconnected from the media and the advertising they consume. The reality is that (in)visibility and stereotyping in media is still a problem. Media and advertising need to reflect the diversity of real women, in the real world. And yes, that does include different profiles of women across society.

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Brands have a responsibility to reflect modern society. We have reached a point where just simply 'including' women who visibly look diverse in the advertising line-up just doesn’t cut it anymore. Brands need to take time to truly understand the traditions, celebrations and challenges of the women they’re using in their branding and content. The challenge is to truly be authentic, avoiding tokenism that may come across as a tick-box or superficial exercise. 

So collectively, let's inspire inclusion of women's needs and interests as consumers of advertising, and women's presence and participation in the advertising industry as a workforce overall.

Together, let's #InspireInclusion for International Women's Day and well beyond. 

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