Avon urges people to #SpeakOut against pejorative words and phrases used to silence women
Avon launched an impactful campaign calling on people worldwide to #SpeakOut and put an end to pejorative words and phrases used to silence women.
The campaign was in response to growing evidence of a gender divide, with a World Economic Forum report highlighting that gender parity is still 99.5 years away.
Through conversations with its network representatives, Avon has discovered words in different languages and cultures that are used to describe, criticise and negatively stereotype women. For example, being called ‘Lippy’ in English, ‘Vorlaut’ in German, or ‘Mandona’ in Spanish, to name but a few.
The Avon campaign calls on people to share their stories and the words and language they want to reclaim by posting a proud selfie on their social media channels, using the hashtag #SpeakOut. Avon also collated these stories, creating a global gallery highlighting women’s stories from across the world.
The campaign news was bolstered by a pledge from Avon to donate $10 million to important global causes, including education, gender violence and breast cancer. The donation builds on Avon’s long-standing commitment to women across the world - both Avon and the Avon Foundation have raised and donated over $1bn to date supporting NGOs across the world.
A platform for all women to share their stories
Featured across Avon’s social media channels across countries, #SpeakOut provides an important platform for women of all backgrounds to share their stories and to celebrate and be inspired by others.
To kick start the campaign, Avon hosted a panel discussion highlighting the language and stereotypes used to silence, embarrass and discourage women from speaking out. Following the discussion, and events being held across markets, Avon was creating a Code of Conduct to challenge the use of language or content sharing that might prevent women from speaking out.
The #SpeakOut campaign culminates with the first Avon #SpeakOut Awards that recognise individuals and organisations who have helped women find their voices or shared the stories of those who are not able to share their own.
At Avon, every day is women's day
Image: Angela Cretu, Avon CEO
“Avon has been a champion for women for over 130 years, says Angela Cretu, CEO at Avon. “At Avon, every day is women’s day, but on International Women’s Day we take the opportunity to invite men and women all over the world to join us in speaking out about the barriers which might stop women from having an equal share of voice. International Women’s Day is also a moment to celebrate women, and we’ll be sharing stories of inspiring women from all walks of life from across the world.”
Avon encourages everyone to #SpeakOut
Avon calls on women to #SpeakOut and "get lippy" on social - so join the cause and encourages further women to share their voice.
"We are calling on you to share your experiences, and the words and language you want to reclaim," Avon explains. "You can join the conversation on our social channels, or post a proud lippy selfie on your social media channels, using the hashtag #SpeakOut."
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PARTNER CONTENT: Developed in collaboration to support IWD's Women Empowerment Mission.