Purposeful collaboration drives gender parity
"Alone we can do so little, together we
can do so much" - Helen Keller
International Women's Day (IWD) extends well beyond March 8 and continuous year-long activity is key to driving gender parity. By
joining forces with key groups and organisations, greater impact for women is leveraged - as ongoing strategic collaborations can be very powerful.
2018 sees a number of strategic collaborations announced
Penguin Random House wants to give young readers access to new
feminist icons and ideas: female authors and artists to be inspired by, women-centred stories to learn from, fantastic heroines to befriend.
Classroom resources explore story lines,
analyse characters, challenge stereotypes, examine language use and establish a lifelong love of reading. Get your
sorted this IWD - books about women who changed the world - women who stood up, spoke out, struggled through and soared.
Ipsos Mori believes learning from different experiences provides perspective
and inspires us to boldly call things into question. Ipsos delivers information and analysis to make a complex world easier and faster to navigate. The
provides educational programmes for underprivileged children and adolescents - and supports groups dedicated to rebuilding schools, helping children and families in
need, and challenging health, social and economic situations.
Jungle Creations is one of the most viewed companies on social media, so they
have a strong responsibility to lead inclusive conversations and challenge stereoptypes. And they confront bias head on. Followed by millions.
Seen by billions. They're behind some of the most viewed social channels in the world, producing engaging content for some of the world’s biggest
and best brands. Through viral videos and
female-focused events, Jungle Creations is truly pressing for progress.
Where Women Work showcases the impressive
work and achievements of women, while shining a spotlight on the organisations supporting them. The platform helps
engage and inspire female candidates about progressive organisations and career opportunities: interns,
apprentices, graduates, experienced hires, career returners, executives. Where Women Work highlights
female role models, motivating further women to achieve their potential and celebrates "Prime Employers for Women" globally.
Individually we are one drop, but together we are an ocean. IWD collaborations are ongoing formalised global initiatives
aimed at supporting women and advancing gender parity. Collaboration proposals
are considered via a number of specific criteria. To submit a proposal, please contact us.
Areas of collaboration invited
A number of areas inform IWD's ongoing year-long activity including:
- Education - When women and girls are educated, they're more likely
to make informed choices and secure employment. Education can help women and girls escape violence and
discrimination. It's also important that the education women and girls receive is free from bias and
limitation. Women educators and their participation in leadership and decision making through to the highest
levels, are also key to equality in education.
- Work - When women gain employment outside the home, earn an income
and advance, they often re-invest in a better future for themselves, their family and community. Pay
parity is critical. And when women and girls see relevant role models they aspire to, they become
motivated and inspired to achieve their potential. Prime employers for women have progressive work cultures
where diversity and inclusion are valued.
- Economic empowerment - When women are economically empowered they gain greater choice, opportunity
and power in decision making. Across the world, women's economic empowerment is essential for fostering
resilient and sustainable growth of economies and societies. Whether gained via paid employment or their own business, women's
financial independence is key.
- Various areas - In the arts, government, sports, community, health, media, retail or further - there are
many areas where strategic collaborations can drive greater outcomes for women and the organisations supporting them.
Whether in social, economic, political or cultural contexts, it is always important for women to participate
in decision making, have access to technology and celebrate achievement. Identifying, amplifying and
celebrating women's achievement in all spheres of endeavour, sets a progressive benchmark and expectation for
equality. Showcasing the successful achievement of women not
only helps build recognition but helps broaden perception, promotes role models and challenges bias.
Celebrating women's achievement inspires future generations and provides confidence and direction for others.
Importantly, celebrating achievement increases women's visibility for further opportunities.
Specific criteria for ongoing IWD 2018 collaborative ventures
Following an expression of interest summarising the proposed collaboration, groups where there is great synergy are then invited
to submit a more detailed proposal responding to specific criteria for formal review.
Some of these criteria include, but are not limited to, the following:
- the overall purpose for the collaboration
- whether the activity is well-established with proven success, or whether a newly proposed concept
- whether the activity is truly global, or whether demographic or location specific
- whether the collaboration is ongoing or duration specific
- strategic objectives, key outcomes and the impact to be achieved
- the audience or recipients to benefit from the collaboration in terms of gender parity
- specific actions, timeframe and deliverables that will be mutually agreed
- key measurement and performance indicators and milestones
- resources provided and/or required by the organisation/s or group/s involved
- credentials and legal status of the organisation or group entity
- evidence of reach and existing relationships with further groups
- any examples of similar activity
Successful interest will be invited to submit a detailed proposal for further consideration in response to specific selection criteria.
Collaborations are strategic, mutually beneficial relationships where the synergy elevates greater outcomes for women. Collaborations are
not one-way requests simply seeking promotion of activity, but where each party is equally and intensely involved in a strategic collaboration.
Please note expressions of interest should be submitted at the earliest possible moment. To explore a potential IWD Collaboration, please
Becoming a "Friend of IWD"
Each year, on an annual basis, proposals are invited from like-minded groups who share a passion for forging women's equality. "Friends of IWD"
proposals are generally "once-off" collaborations (as opposed to continuous and ongoing year-long relationships as detailed above for "IWD
Collaborators"). "Friends of IWD" co-deliver agreed products, services and/or campaigns that support awareness raising and action. To submit a
proposal, please contact us.