International Women's Day collaborations
© Photograph: Maskot / EyeEm

Purposeful collaboration drives gender parity​​

"Alone we can do so little​, together we can do so much​" - Helen Keller

Strategic collaborations can be powerful. By joining forces with key groups and organizations on specific projects, greater impact for women's advancement can be leveraged.


IWD 2019 has seen a number of strategic collaborations

Collaboration: IWD 2019 photographic competition

EyeEm is a global photography community and marketplace. They connect engaged creators with leading brands to provide original, unique and on-brand content. EyeEm's mission is to empower their community, offering a platform to get discovered while giving brands access to the most powerful creative imagery worldwide. EyeEm discovers and celebrates female talent, empowering women via a global stage. EyeEm is IWD's exclusive #BalanceforBetter campaign theme Image Partner.

Collaboration: She-Ra IWD Video and Resources

DreamWorks Animation believes great stories inspire great possibilities. DreamWorks rewrites the rules to imagine something different. She-Ra and the Princesses of Power is a show full of strong female characters supporting each other. It's about the power, fierceness and realness of women - and how different young women step up into leadership roles, learn about themselves, and make a positive difference in each other's lives and their world. The She-Ra IWD resources inspire children worldwide.

Collaboration: International Women's Day classroom resources

Penguin Random House wants to give young readers access to new feminist icons and ideas: female authors and artists to be inspired by, women-centred stories to learn from, fantastic heroines to befriend. The IWD classroom resources explore story lines, analyse characters, challenge stereotypes, examine language use and establish a lifelong love of reading. The IWD reading list featured books about women who changed the world - women who stood up, spoke out, struggled through and soared.

Collaboration: Tools to build more gender equal workplaces

Lean In believes a balanced world is a better world and we all have a role to play to create it. They run programs that help women advance and companies create more equal workplaces; from fighting gender bias through to Lean In Circles - small groups where women get and give peer mentorship, sharpen their skills (using the library of expert educational content ) and have a place to be unapologetically ambitious. Their IWD resources help organizations #BalanceforBetter this IWD and beyond.

Collaboration: International Women's Day research study

Ipsos Mori believes learning from different experiences provides perspective and inspires us to boldly call things into question. Ipsos delivers information and analysis to make a complex world easier and faster to navigate. The Ipsos Foundation provides educational programmes for underprivileged children and adolescents - and supports groups dedicated to rebuilding schools, helping children and families in need, and challenging health, social and economic situations.

Collaboration: Prime Employers for Women platform

Where Women Work showcases the impressive work and achievements of women, while shining a spotlight on companies supporting them. It engages and inspires female candidates about exciting career options for interns, apprentices, graduates, experienced hires, career returners, executives. The platform promotes female role models, motivating further women to achieve their potential. On IWD and beyond, Where Women Work celebrates Prime Employers for Women.

Collaboration: International Women's Day viral video

Followed by millions. Seen by billions. Jungle Creations is behind some of the most viewed social communities in the world, so they've a strong responsibility to lead inclusive conversations and challenge stereotypes. They confront bias head on through original content, such as It's a Trans World, and produce engaging content for some of the world's biggest and best brands. Through the IWD viral video and female-focused events, Jungle Creations is truly forging insightful debate about equality.

Collaboration: International Women's Day teaching resources

Teach Starter encourages young people to actively engage in conversations and experiences that equip them to question stereotypes and bias, promote gender balance and celebrate women's achievements. The IWD resources support teachers in championing and celebrating gender equality via a complete set of learning experiences or used as special stand-alone lessons or incorporated into related key learning areas. The exciting and engaging IWD assets will make any classroom buzz.

Collaborations invited

Individually we are one drop, but together we are an ocean. IWD collaborations are ongoing formalised global initiatives aimed at supporting women and advancing gender parity. Collaboration proposals are considered via a number of specific criteria. To submit a proposal, please contact us.


Areas of collaboration invited

A number of areas inform IWD's ongoing year-long activity including:

  • Education - When women and girls are educated, they're more likely to make informed choices and secure employment. Education can help women and girls escape violence and discrimination. It's also important that the education women and girls receive is free from bias and limitation. Women educators and their participation in leadership and decision making through to the highest levels, are also key to equality in education.
  • Work - When women gain employment outside the home, earn an income and advance, they often re-invest in a better future for themselves, their family and community. Pay parity is critical. And when women and girls see relevant role models they aspire to, they become motivated and inspired to achieve their potential. Prime employers for women have progressive work cultures where diversity and inclusion are valued.
  • Economic empowerment - When women are economically empowered they gain greater choice, opportunity and power in decision making. Across the world, women's economic empowerment is essential for fostering resilient and sustainable growth of economies and societies. Whether gained via paid employment or their own business, women's financial independence is key.
  • Health - When women have access to balanced and reliable information, and they're encouraged and supported to seek and maintain a healthy lifestyle for themselves and their families, then current and future quality of life may be better. Innovative technologies, early screening and detection, and proactive treatment through all stages of a woman's life is critical for well-being at home, work and in the community.
  • Sport and The Arts - When women are equally paid and sponsored, their activity equally covered and viewed, and their professional accomplishments and status equally celebrated - gender parity is more likely to be achieved.
  • Various areas - In government, community, health, media, retail or further - there are many areas where strategic collaborations can drive greater outcomes for women and the organisations supporting them.

Whether in social, economic, political or cultural contexts, it is always important for women to participate in decision making, have access to technology and celebrate achievement. Identifying, amplifying and celebrating women's achievement in all spheres of endeavour, sets a progressive benchmark and expectation for equality. Showcasing the successful achievement of women not only helps build recognition but helps broaden perception, promotes role models and challenges bias. Celebrating women's achievement inspires future generations and provides confidence and direction for others. Importantly, celebrating achievement increases women's visibility for further opportunities.


Specific criteria for ongoing IWD collaborative ventures

Following an expression of interest summarising the proposed collaboration, groups where there is great synergy are then invited to submit a more detailed proposal responding to specific criteria for formal review.

Some of these criteria include, but are not limited to, the following:

  • the overall purpose for the collaboration
  • whether the activity is well-established with proven success, or whether a newly proposed concept
  • whether the activity is truly global, or whether demographic or location specific
  • whether the collaboration is ongoing or duration specific
  • strategic objectives, key outcomes and the impact to be achieved
  • the audience or recipients to benefit from the collaboration in terms of gender parity
  • specific actions, timeframe and deliverables that will be mutually agreed
  • key measurement and performance indicators and milestones
  • resources provided and/or required by the organisation/s or group/s involved
  • credentials and legal status of the organisation or group entity
  • evidence of reach and existing relationships with further groups
  • any examples of similar activity

Successful interest will be invited to submit a detailed proposal for further consideration in response to specific selection criteria. Collaborations are strategic, mutually beneficial relationships where the synergy elevates greater outcomes for women. Collaborations are not one-way requests simply seeking promotion of activity, but where each party is equally and intensely involved in a strategic collaboration.

Please note expressions of interest should be submitted at the earliest possible moment. To explore a potential IWD Collaboration, please contact us.


Becoming a "Friend of IWD"

Each year, on an annual basis, proposals are invited from like-minded groups who share a passion for forging women's equality. "Friends of IWD" deliver agreed IWD co-branded campaign activity for International Women's Day that supports and promotes the annual IWD campaign theme for awareness raising and action. To submit a proposal, please contact us.

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