Groups worldwide plan successful IWD activity
Thank you for supporting International Women's Day (IWD) and celebrating the social, economic, cultural, and political achievements of women. Run annually on March 8, the day also marks a call to action for accelerating gender parity.
Running an IWD 2022 #BreakTheBias campaign
One of the most powerful ways groups can support International Women's Day is by championing their own #BreakTheBias campaign within their communities, networks, organizations, and groups.
Each year an annual IWD campaign theme is celebrated and continues all year long to unify direction and galvanize activity by providing a meaningful framework to connect and amplify action.
Groups run IWD activity using these steps
1. Identify your goals
What do you want to achieve and what is your key message?
For example, some groups tend to focus on:
- celebrating women's achievements
- awareness raising
- influencing behavior
- smashing stereotypes
- challenging bias
- reinforcing commitment
- launching initiatives
- cause-related marketing
- brand elevation
2. Identify your audience
Who do you want to reach? The range of communities worldwide fully engaged with International Women's Day is truly extensive.
For example, you may seek to reach and engage:
- the general public
- specific communities
- friends and family
- government and constituents
- the media
3. Decide what you can do
What activity will you undertake?
For example, you may be considering:
- holding an event (digital or hybrid)
- launching a project or initiative
- delivering female-focused activity
- activating a marketing campaign
- developing resources
- conducting research
- running a social media campaign
- making a video
- speaking at a local school
- collaborating with the media
And remember you can always use the IWD 2022 conversation starter videos in workplaces to break the bias; in the community to increase advocacy; in schools to inspire students; looping in libraries to mobilize action; at home to raise awareness. Plus, get ideas and inspiration from some previous IWD Best Practice examples.
4. Learn more about the IWD campaign theme
Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias.
5. Search or publish IWD events
Participate in IWD events worldwide, including IWD Flagship Events, or host and promote your own IWD event.
6. Prepare an IWD speech
Access useful facts and ideas to help craft an engaging IWD speech.
7. Download IWD selfie cards
Use the #BreakTheBias selfie cards to engage colleagues and friends via social media amplification.
8. Download IWD social cards
Access the #BreakTheBias social media card templates to make your own IWD social media cards to share across social media platforms like Instagram, Twitter, Facebook, LinkedIn and more.
- cross your arms and strike the #BreakTheBias pose showing solidarity and support
- post across social media using the hashtags #BreakTheBias and #IWD2022
- like, repost, comment on the #BreakTheBias posts of others
9. Access the IWD Lean In resources
Access the IWD Lean In tools and resources to host an International Women’s Day event for your organization and help challenge bias.
10. Download IWD posters
Download IWD posters and invite colleagues to collaborate through:
- writing their #BreakTheBias pledges on the posters (directly or via sticky notes)
- generating a list of tangible actions that can help #BreakTheBias
11. Secure an IWD speaker
Search the IWD Speaker Directory to secure an inspirational and engaging expert on a topic key to your agenda.
12. Develop or watch IWD videos
Watch the purposeful IWD videos as discussion starters, or broadcast them at IWD events to educate, motivate, challenge, and inspire audiences. Develop and submit your own #BreakTheBias videos for potential inclusion.
13. Submit an IWD Influencer statement
Chairpersons, CEOs, and C-Suite executive leaders of large organizations who actively support women's advancement and help build a more inclusive world are invited to submit an IWD 2022 Influencer Statement.
14. Fundraise for a female-focused charity
Despite the pandemic, IWD still continued its fundraising with 100% of the proceeds going directly to charity. IWD provides an important opportunity to fundraise and call for donations to support the ever-important work of gender equality focused charities, so find out more.
15. Download IWD education resources
If you're an educator, parent or caregiver check out the IWD for Schools section. If you're a librarian, access the Library Displays section.
17. Download IWD Zoom backgrounds
Download IWD 2022 Zoom backgrounds to inspire and engage your friends and colleagues to #BreakTheBias.
18. Make IWD 100% women-owned business supplied
Search the IWD Supplier Directory to source and support women-owned local businesses - from photographers and caterers to PR and more.
19. Help support the IWD missions
Learn about the IWD Missions and celebrate women's achievements, while working to change the game.
20. Submit your #BreakTheBias images
Submit images of your IWD and #BreakTheBias co-branded activity for potential inclusion on the IWD website or promotion across IWD social media channels. See some user-generated #BreakTheBias images here.
21: Contribute professional IWD resources and articles
Looking to develop and provide useful co-branded IWD resources to share publicly? Access more details regarding proposed IWD resources or content submissions to be considered for potential inclusion on the IWD website.
22. Request the IWD logo
Authorized groups and organizations worldwide use the IWD logo to align activity, show solidarity, and demonstrate commitment.
For example, they co-brand digitally:
- on social media
- in presentations
- at events
- for awareness raising
- in email signatures
- for CEO messaging
- on digital resources
- in lift well displays
23. Become an IWD Partner or Supporter
Across the world a committed consortium of IWD Corporate Partners and Supporters who lead the way in gender action - along with Collaborators, Friends, Charities and Licensees - participate in a community of members who actively work to advance women and forge equality. Join them!
24: Submit your IWD Best Practice
Get snapping with lots of great images and/or videos of your IWD activity so you can share an engaging and informative case study post the big day. Be inspired by some of the IWD activity from last year.
About International Women's Day
IWD provides an important moment to showcase commitment to women's equality, launch new initiatives and action, celebrate women's achievements, raise awareness, highlight gender parity gains and more.
The day is celebrated and supported globally by industry, governments, educational institutions, community groups, professional associations, women's networks, charities and non-profit bodies, the media and more.
Collectively every person and all groups can make a difference within their sphere of influence by taking concrete action to help build a more gender equal world. From small powerful grassroots gatherings to large-scale conference and events - International Women's Day is celebrated everywhere. It's a big day for inspiration and change.
Read more about IWD's herstory here.